TAG ON THE GO
For TAG on the Go, I undertook a multi-phase branding and online presence development project. I first created a coherent visual identity around the logo provided. Then, I designed an interactive landing page for the launch at the Santa Teresa festival, integrating forms for a competition and the collection of customer data.
The third phase saw the creation of a complete, bilingual and interactive website, presenting all the information on the drink. This site includes an interactive map of points of sale, a dynamic mobile-friendly home section, and social media integration. The final phase involves the addition of an online sales platform.
Web & Mobile
For the design of TAG on the Go, I created a dynamic and energetic visual experience, reflecting the nature of the product. The evolving design approach made it possible to adapt the brand image to each phase of the project, from the initial landing page to the complete site. I designed an intuitive and immersive interface, emphasizing interactivity to engage visitors. The points of sale map and the interactive welcome section are key elements, offering a unique user experience on desktop and mobile. The bilingual design ensures accessibility for a wide audience. Each visual element has been designed to communicate the balance and energy of the drink, while providing fluid navigation and a clear presentation of product information.
